15. december åbner Viaplay for sit næste marked nemlig USA, hvor tjenesten skal forsøge at gøre sig interessant for de amerikanske kunder med en blandning af Viaplay originalt indhold og indkøbte nordiske titler generelt, men altså ikke sport.
Lancering sker i første omgang til Comcast kunder via tv-boksene Xfinity X1, Xfinity Flex og den nyligt annoncerede XClass TV.
Det bliver til en pris på $4,99 pr. måned med en syv dages gratis prøvetid.
Herunder hvad Nent Group selv fremhæver:
Viaplay Originals: thrillers such as ‘Partisan’ starring Fares Fares (‘Chernobyl’), winner of Best Series at Canneseries 2020, and the Edgar Award-nominated ‘Wisting’ (acclaimed by The Guardian in the UK as “the best Nord-noir ever”); dramas like ‘Love Me’, currently being remade by Warner Bros., and ‘Pørni’; and hit young adult shows including ‘Delete Me’, ‘Two Sisters’, ‘A Class Apart’ and ‘Threesome’.
Third-party Nordic films and series: acclaimed titles such as ‘Charter’ (Sweden’s official submission for Best International Feature Film at the 2021 Oscars), ‘Exit’ (winner of the International Panorama prize at Series Mania), ‘Snow Angels’, ‘Thin Blue Line’, ‘Grow’, ‘A Royal Secret’, ‘Into the Darkness’, ‘Liberty’, ‘Journal 64’, ‘The Legacy’ and more.
A range of exclusive documentary series will also be available at launch, with many more to come. All Viaplay content in the US will have English subtitles.
Anders Jensen, NENT Group President and CEO: “Our small corner of Europe produces some of the world’s most compelling stories. We create special shows that have both style and substance, and that have been embraced by audiences and critics. At the same time, Hollywood stars like Mads Mikkelsen and Alicia Vikander have helped put the Nordic region even more firmly on the map. There is a receptive audience of Nordic drama fans waiting in the US for Viaplay’s unique offering, which will bring the best of Nordic storytelling to the world’s most dynamic streaming market.”
Senere vil Viaplay også blive lanceret generelt i USA som selvstændig app.