Nent Group fortsætter med at opkøbe vintersportsrettigheder. Tidligere har man sikret sig Alpine skisportsrettigheder fra 2021, men allerede fra efteråret kommer der skøjteløbs begivenheder på Viaplay Sport Reklame-link og gratistjenesten på Viafree.
Aftalen gælder Danmark, Sverige, Norge og Finland til og med 2022/23 sæsonen.
Konkret har Nent Group sikret sig:
- ISU Speed Skating Championships
- ISU World Cup Speed Skating
- ISU Short Track Speed Skating Championships
- ISU World Cup Short Track Speed Skating
- ISU Figure Skating Championships
- ISU Grand Prix of Figure Skating
- ISU World Synchronised Skating Championships
Anders Jensen, NENT Group President and CEO: “This landmark agreement is yet another milestone for NENT Group as we continue to redefine the streaming and TV viewing experience for sports fans across the Nordic region. ISU skating attracts millions of viewers and is an ideal complement to our recently acquired winter sports rights. The planet’s fastest and most skilled skaters, at least three ISU competitions in the Nordic region, and NENT Group’s world-class commentary and production capabilities mean our viewers have even more to look forward to over the next four seasons.”
Bruno Marty, Senior Vice President of Winter Sports at Infront, the brokers of the agreement: “This marks one of our first deals in our new partnership with ISU. We are proud to have brought NENT Group on board, who with their intensifying commitment to winter sports and diversity of platforms and outlets will surely help us further elevate interest in these thrilling sports. The distribution on NENT Group’s streaming platforms and substantial exposure on free-TV will enable access to a large, passionate and growing audience across the Nordic region.”