Viaplay Group har udnævnt ny sportsdirektør

Efter Peter Nørrelund i marts annoncerede, at han vil prøve nye udfordringer, så har Viaplay Group nu sat navn på deres nye sportsdirektør og EVP. Det bliver svenske Cecilia Gave, der overtager rollerne.

Hun har en lang baggrund hos Viaplay, hvor hun startede helt tilbage i 2016. Cecilia har tidligere været VP og Head of Sports Norge og SVP og Group Head hos Viafree, samt Head of Operations for MTG Sport Sweden.

Før hun kom til Viaplay Group, havde Cecilia lederstillinger hos Boxer TV, Titan Television og Schibsted.

Anders Jensen, Viaplay Group President and CEO: “I am very pleased to announce the appointment of Cecilia as our new Head of Sports. Cecilia brings a perfect mix of relevant experience and fresh new perspectives, vital to a fast evolving media industry. While we always strive to be the best at delivering sports experiences today, we must also stay ahead of the curve when it comes to developing our products to cater for new needs, new viewing behaviour and commercial opportunities tomorrow. Viaplay has a unique market position with a portfolio of top-class sports rights, combined with great live coverage and studios, now it is time to further leverage on these rights, drive growth and maximise their full potential in our markets. Cecilia’s extensive experience and leadership qualities make her the ideal choice to lead our sports department into the exciting future.”

Cecilia Gave, Viaplay Group EVP and Head of Sports: “I am both humbled and honoured to take on the responsibility of leading Viaplay Group’s sports operations into the next phases of our journey. Over the years, our company has become synonymous with premium sports entertainment and I am excited to work even closer with our talented teams to continue strengthening our position and to elevate the viewing experience for sports enthusiasts and beyond even further.”

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