Prognose: 22% af de europæiske husstande har Ultra HD skærm i 2020

Ultra HD salget ser ud til at være kommet godt i gang. En prognose lavet af  Strategy Analytics forudsiger en god vækst frem mod 2020.

Strategy Analytics UHD TV Household

Ifølge rapporten så vil specielt det nordamerikanske marked være godt med i 2020. Her forudser man at 32% af de amerikanske husstande vil have en Ultra HD skærm, mens tallet for Europa ligger på 22%.

“Demand for UHD TVs is exceeding previous expectations and current adoption rates are similar to those of 1080p TVs back in the mid-2000s when sales penetration hit around 5% of total flat panel demand by the end of year 3 of 1080p sales,” udtaler David Watkins, Service Director, Connected Home Devices.

“By the end of the decade, UHD will become standard in screen sizes larger than 40-inches although sub 40-inch sets will remain mostly within the realm of 1080p.”

Eric Smith, Analyst, Connected Home Devices tilføjer: “Despite the limited availability of UHD content, early adopters of UHD TVs are being attracted by vendor promises of improved picture quality. TV manufacturers are working to perfect the upscaling engines of their sets and will look to put a strong marketing focus on the merits of upconverting1080p to UHD content until the dam breaks on UHD content and broadcast services begin.”

Kilde: Strategy Analytics presse

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