Branche-Nyt

Viasat med fremgang i 2010

Antallet af Viasat kunder i de nordiske lande var ved udgangen af 2010 på 1.057.000 millioner. Det er en stegning i forhold til 3 måneder tidligere hvor tallet var 1.041.000 millioner. Af disse er 663.000 DTH parabolkunder mens 394.000 er igennem andre salgskanaler. Der er et svagt fald på DTH markedet på 3.000 i forhold til udgangen af 2009, men det opvejes af stigningen på 19.000 på antallet igennem andre salgsplatforme. 

Tillægsprodukter i vækst

158.000 abonnenter har ViasatPlus, 235.000  Multiroom og 210.000 har HD fra Viasat. Der er tale om fremgang på alle 3 tillægsprodukter, størst på antallet af HD kunder.

Hans-Holger Albrechts kommentar til 2010 resultatet

Hans-Holger Albrecht, øverste chef udtaler i forbindelse med årsresultatet: “MTG has delivered another year of record sales and profits. We generated 12% year on year sales growth at constant exchange rates in 2010 following advertising market growth, further advertising market share gains and net subscriber intake. Operating profits were up 27% for the year when excluding associated company income and the one-off items in 2009, with an increased operating margin of 15%. This demonstrates the significant operating leverage in the business, with our free-TV Scandinavia and pay-TV Nordic businesses reporting increased full year margins of 25% and 18%, respectively.”
 
“We continue to benefit from our balanced mix of advertising and subscription revenues and the synergies of being an integrated free and pay-TV operator with the largest broadcast footprint in Europe. The Scandinavian advertising markets have performed well throughout the year with rising volume and pricing levels, and we also grew our sales at constant exchange rates in the emerging markets where the recovery is still lagging. We now have more than one million premium pay-TV subscribers in the Nordic region and 50 million subscriptions to our mini-pay channels in Central and Eastern Europe and the US. We have added new channels and platforms to our portfolio during the year and our free and pay-TV channels are now more widely available on more broadcast platforms than ever. We have also selectively invested in programming and in our HD, 3D and video-on-demand services.”
 
Kilde: MTG/broadbandtvnews.com

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