Viaplay forlænger rettighedsaftale om skisport
Viaplay melder at de har forlænget deres nordiske skisports rettighedsaftale med International Ski and Snowboard Federation (FIS), der sikrer at en række skisports events herunder alpint og langrend fortsætter på streamingtjenesten og Viaplay Groups tv-kanaler indtil 2030.
Peter Nørrlund, Viaplay Group EVP and Chief Sports & Business development officer: “The FIS Alpine Ski World Cup and Cross-Country World Cup are the cornerstones of winter sports, and this partnership allows us to bring fans even closer to the action. It also reinforces Viaplay Group’s position as the leading destination for premium sports content while strengthening our brand and supporting long-term growth and shareholder value.”