Viasat og Viaplay får adgang til børne og familieindhold fra NBCUniversal

Nent Group (Viaplay og Viasat) har indgået et partnerskab med amerikanske NBCUniversal om retten til førstevisning af børne og familieindhold.

Viaplay-seere vil således være de første i Norden, der kan se kommende DreamWorks-animationsserier, herunder ‘Where’s Waldo? (Find Holger)’, ‘Cleopatra in Space’ og ‘Dragons: Defenders of Berk’, samt NBCUniversal-animerede serier som ‘Curious George (Peter Pedal)’ .

Aftalen giver også til Viaplay og Viasat rettighederne til DreamWorks Animations børne/familie filmkatalog, herunder titler som ‘Shrek’, ‘Trolls’, ‘Kung Fu Panda’ og ‘Boss Baby’.

Annonce - artiklen forsætter nedenunder

Nent Group indgik tilbage i marts en filmaftale med NBCUniversal i forhold til nye film, så denne nye aftale bygger ovenpå denne.

Herunder nogle reaktioner på aftalen.

Filippa Wallestam, NENT Group Chief Content Officer: “High-quality kids content is a cornerstone of Viaplay’s unique offering, and this latest agreement with NBCUniversal means that our younger viewers can experience even more fantastic entertainment featuring their favourite characters. This has been a groundbreaking year for NENT Group, in which we have agreed long-term content partnerships with many of the world’s biggest studios. We look forward to bringing the best of Hollywood to audiences of all ages across the Nordic region for years to come.”

Belinda Menendez, President & Chief Revenue Officer, NBCUniversal Global Distribution and International: “We’ve always prided ourselves on the breadth and depth of NBCUniversal’s catalogue and are delighted to expand upon our partnership with NENT Group through this new deal for children’s content. Their viewers already have access to our blockbuster hits and award-winning feature films, in addition to fan favourite scripted and unscripted shows, but now they will also be amongst the first in the Nordics to enjoy our family friendly animated movies and TV series.”

Kilde: Nent Group presse


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