Nent Group køber endnu en sportsrettighed til Viaplay på det polske marked

Viaplay har travlt med at opruste på sportsrettigheder på de nye markeder. Denne gang er det Formel 1 rettighederne, man har sikret sig i Polen fra 2023.

Viaplay bliver det nye eksklusive hjem for Formel 1 i Polen med dækning af alle løb, kvalifikationer og træninger. Fire løb pr. sæson vil blive vist som free-to-view. Viaplay lanceres i Polen i august, hvor man starter med en samlet pakke, der inkluderer sport til 55,- danske kroner / måned.

NENT Group, der står bag Viaplay, har allerede rettighederne til Formel 1 i Danmark, Sverige, Norge, Island samt Estland, Letland og Litauen. Man overtager i 2022 også rettighederne i Finland.

Reaktioner på den nye aftale:

Anders Jensen, NENT Group President and CEO: “The turbo-charged thrills of Formula 1 will be an ideal complement to Bundesliga and UEFA club football on Viaplay in Poland, along with our unique range of Viaplay Originals, films and series. Our Formula 1 coverage is of the highest quality and we look forward to sharing this with the many Polish fans. This agreement shows once again how NENT Group’s long-term partnerships with rights holders put us in pole position to become the European streaming champion and the market leader in Poland.”

Michaella Snoeck, Head of Media Rights Formula 1: “We are delighted to announce this partnership with NENT Group’s Viaplay streaming service in Poland that will bring sports fans exclusive live coverage of all events across the Formula 1 season including four live races and a full highlights package on a free-to-view basis. Our partnership with NENT Group is going from strength to strength and we are very pleased that they will engage fans with their high-quality and in-depth coverage whether at an event or from their studio in Warsaw.”