Viaplay køber NHL og kampsportsrettigheder til britisk lancering
Viaplay har sikret sig flere sportsrettigheder til deres kommende lancering i Storbritannien. Det er NHL ishockey rettighederne fra 2022-23 frem til 2026-27 sæsonen. Desuden har man sikret sig KSW, europas førende MMA promotion med 12 årlige store events.
Med den nye aftale med NHL, så udvider Viaplay og NHL deres samarbejde til i alt 10 europæiske markeder.
Peter Nørrelund, NENT Group Chief Sports Officer: “We’re already expanding Viaplay’s UK sports line-up with more long-term rights that put us firmly on the map. We have worked with the NHL for 19 years in our Nordic markets, which proves the quality of our coverage. KSW is one of our fastest-growing partnerships and will be broadly available in the UK for the first time. These deals are great news for UK sports fans – and there’s more to come.”
David Proper, NHL Senior Executive Vice President of Media & International Strategy: “Viaplay has been an outstanding partner and key stakeholder in the NHL’s strategy to deliver the game to as many fans as possible throughout the world. We look forward to building on our shared commitment to bring the world’s best hockey players to a broader audience and are thrilled to have expanded our relationship with Viaplay.”
I forvejen havde Viaplay meldt følgende sportsrettigheder ud på det britiske marked:
- IIHF Ice Hockey World Championship: 2024 to 2028
- Champions Hockey League: 2023/2024 to 2027/2028
- ISU figure skating and speed skating: 2023 to 2028 (ISU World Figure Skating Championships from 2024)
- EHF European Handball Championship, EHF Champions League and EHF European League (men and women): 2022 to 2030
- CEV EuroVolley, CEV Champions League, CEV EuroBeachVolley and additional CEV volleyball competitions: 2022 to 2026
- World Athletics Continental Tour Gold: 2023 to 2029
- World Athletics Indoor Tour: 2023
- FIS snowboard and freestyle: 2022 to 2026 (non-exclusive).
Viaplay lanceres i Storbritannien i anden halvdel af 2022.
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