Peter Nørrelund får ansvaret for sport og Viaplay Sport markedsudvikling

Nordic Entertainment Group (NENT Group),  har udnævnt Peter Nørrelund som EVP and Head of Expansion & Sport  her fra 1. august. I den rolle får han ansvaret for Nent Groups sportsrettighedsportefølje og udvidelsen af Nent Groups Viaplay tjeneste i de markeder hvor sporten har en særlig vigtig rolle.

Peter Nørrelund har en mangeårig karriere hos Nent Group også med fokus på sportsrettigheder og han har senest stået i front som CEO for DreamHack Sports Games.

Anders Jensen, NENT Group President and CEO: “Viaplay is fast reshaping the Icelandic streaming market since launching in April and will come to the Baltic countries in early 2021, taking our footprint to eight countries. We are set up to expand and sports will play a key role in establishing NENT Group in many of our new markets. Peter’s unique knowledge, track record and global network in sports are invaluable, and we are delighted to welcome him to NENT Group.”

Peter Nørrelund, NENT Group EVP and Head of Expansion & Sport: “NENT Group’s sports portfolio is already in a league of its own. Just this year, we have signed unprecedented long-term agreements for the Premier League rights in four countries, and Bundesliga and Formula 1 in eight countries. Viaplay offers a one-of-a-kind mix of sports, originals, series and movies that can be shaped to suit individual markets. I look forward to helping realise its considerable international potential.”rights in four countries, and Bundesliga and Formula 1 in eight countries. Viaplay offers a one-of-a-kind mix of sports, originals, series and movies that can be shaped to suit individual markets. I look forward to helping realise its considerable international potential.”