Discovery Networks køber mere tennis – Laver Cup i ny 10-årig aftale

Webmaster - Bo Kjærgaard16. september 2021

Kort efter nyheden kom om at Discovery Networks har sikret sig Australien Open rettighederne 10 år frem, så har Discovery Networks netop købt endnu en tennisrettighed for en 10-årig periode. Det er Europa mod resten af verdenen turneringen Laver Cup, der blev introduceret tilbage i 2017.

6 top spiller fra Europa møder 6 topspillere fra USA i turneringen der spilles over tre dage hvert år. 2021 Laver Cup spilles fra 24.-26. september.

Det europæiske hold består af:

Daniil Medvedev, Stefanos Tsitsipas, Alexander Zverev, Andrey Rublev, Matteo Berrettini og Casper Ruud.
Björn Borg er holdkaptajn med Thomas Enqvist som vice kaptajn.

Felix Auger-Aliassime, Denis Shapovalov, Diego Schwartzman, Reilly Opelka , John Isner og Nick Kyrgios.
John McEnroe er holdkaptajn med Patrick McEnroe som vice kaptajn..

Andrew Georgiou, President of Sports, Discovery, udtaler:

“We are pleased to build on our recent agreement to show the Australian Open for a further ten years by securing this decade-long deal to bring the Laver Cup to viewers across Europe.

“Discovery has a proven track record of unlocking the power of tennis through the best storytelling, deep sports expertise and world-class technology to produce and distribute coverage and content around the biggest tournaments to large and unmatched audiences. We look forward to working as a trusted partner to the Laver Cup to continue growing the reach of the tournament for all to enjoy.”

Tony Godsick, CEO of TEAM8 and Chairman of the Laver Cup udtaler:

“We are excited to partner with Discovery Sports and Eurosport on this landmark 10-year agreement that will bring the Laver Cup to tennis and sports fans across Europe. Europe is a force in men’s tennis, with Team Europe winning all three editions of the Laver Cup so far, and it is also a critical audience for us to reach. With Eurosport, we look forward to engaging Laver Cup fans on all platforms later this month from Laver Cup 2021 in Boston, and from London in 2022, and beyond.”

Discovery Sports has been awarded the exclusive Laver Cup rights in recognition of its proven track record of bringing new audiences to the world’s biggest tennis competitions including at the 2021 Australian Open where it secured a record-breaking number of viewers via the Eurosport App and a 61% increase in visitors to its digital platforms during the tournament.

Kilde: Eurosport