Boxer indgår aftale om mere On demand indhold

Boxer har indgået aftale med video on demand udbyderen Cirkus om at levere britisk on demand indhold til sine kunder i Sverige, men aftalen indeholder også en option til at udvide tilbuddet til danske Boxer TV kunder senere.

Cirkus drives af britiske baserede Content and Co. og har en flerårig aftale om distribution med ITV Global Entertainment, BBC Worldwide og All3Media International.

Her nogle reaktioner på aftalen

“We now have distribution on both the biggest and third biggest pay TV platforms in Sweden with an additional option to launch in Denmark later,” said Hugh Williams (Cirkus). “Cirkus is now a reality and will be available to Swedish viewers by the end of this year. We expect Cirkus to be rolled out in other Nordic territories during 2014.”

Andrea Gisle Joosen, the CEO for Boxer in Sweden, said: “We’re very pleased to have reached an agreement with Cirkus, allowing us to give our on demand-customers an even better viewing experience.”