Viaplay rykker ind i Rusland
MTG’s online tjeneste Viaplay har hidtil været forbeholdt de skandinaviske himmelstrøg med tjenester i Danmark, Sverige, Norge og Finland, men nu lanceres Viaplay også på det store russiske marked.
Viaplay i Rusland bliver med indhold fra temakanalerne Viasat History, Viasat Explorer og Viasat Nature, samt film fra TV1000 kanalerne, der endnu ikke har skiftet navn derovre.
Priserne ligger på omkring €2.50 pr måned, ca. €5.10 for 3 måneder og €7.50 for 6 måneder.
Her lidt kommentarer fra MTG CEO Hans-Holger Albrecht:
“The launch of Viaplay in Russia represents an important milestone both for our Emerging Markets operations and for MTG as a leading international broadcasting Group. More than 50 million Russians, or over 40% of the population, already use the internet, and TV content is one of the most important sources of both online and offline entertainment.
“MTG has a leading position as a European online on-demand pay-TV operator, and we are excited to bring our experience and technology to Russia, in order to provide Russian viewers with a great online experience. We are already present in the Russian pay-TV market through the Raduga satellite TV platform, and Viaplay will enable more Russians than ever to access our content when and where they want.”
Kilde: Advanced Television
